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"College Students Who Volunteer on the Weekends" The prototypical customer in my segment of young and middle-aged people who are looking to improve/maintain their health is best represented by college students with philanthropic tendencies. They volunteer on the weekends, or even during the week for a few hours. They call themselves artistic, advocating for the arts either because they genuinely believe it or because they think it's trendy. They value the opinion of others highly. They are constantly looking for validation from others, but still try to pretend to not care how others see them. My prototypical customer is easy to spot. They wear thrifted clothes or clothes from Goodwill the majority of the time, as they don't believe in fast-fashion. When they're not wearing the above-mentioned clothes, they're outfitted in athleisure. They love to dress in comfort colors. On a normal day, they won't look extremely put together, but they also won...