Testing the Hypothesis, Part 2
While I previously interviewed five people regarding the importance of healthy eating and exercise, I continued to expand my interviews to people that, in theory, should have the unmet need of unsatisfactory fitness tracking, but actually fall outside of that boundary. I conducted five more interviews regarding the same subject matter, but with people that do not identify with the problem of motivation in exercise or eating properly.
Having received some incredibly helpful feedback regarding my solution to said problem, I have ironed out some details to my solution. With regards to concerns about the motivation aspect of the app, turning on push notifications would be encouraged and even incentivized to bolster motivation beyond the knowledge of another person relying on the user to be able to have food to eat. Depending on the user’s personal preferences, notifications with either positive or negative connotations could be pushed. Some people respond better to positive reinforcement and others are more motivated when they’re feeling attacked. Both options may be available to maximize the effectiveness of motivating potential customers.
Now, the main takeaways from the interviews…
1. As a young woman who rarely eats processed foods and primarily eats food that she cooks, she finds it difficult and unnecessary to count calories. She avoids eating out to save money, so, that too makes counting calories more difficult. In addition to that, she can eat however much she wants and not gain weight. Counting calories has no appeal to her, especially given how complicated it appears to her. She does, however, want to get more into shape. While she frequently considers working out, she always ends up not following through, as she is happy enough with her own body and not motivated enough to improve. She said that while she likes the idea of being able to provide meals to those who need them by exercising, she would rather have a more direct connection to those people to better feel the effects of her good-doing.
2. Also a person who eats mostly foods that he makes himself, this man sees counting calories as a hassle. He values his health very highly; however, he is already addicted to working out, lacking need for outside motivation. He believes that once people get working out into their weekly or daily routine, they will, too, become addicted to working out. He believes intrinsic motivation is vastly more important than any extrinsic motivation when it comes to one’s own health.
3. This young woman is completely against exercise. She likes to feel good about how she looks, but determines how she feels about herself more based on what she eats rather than if she worked out or not. She simply expressed that exercise is not something that she can or is willing to do. She looks only at what she eats and how she looks as a determinant of how healthy she is. She has nothing against counting calories, but prefers to judge the quality of the food she eats based off of how it interacts with her body. She is severely lactose-intolerant and doesn’t handle all foods that well. She is, however, extremely interested in the philanthropic aspects of the solution to the problem she doesn’t see herself as having. She would love to help feed the undernourished, as long as it doesn’t require her to exercise.
4. As a young man who has a history of large weight fluctuations (from wrestling in high school), this young man uses exercise as a means to regulate and maintain a healthy weight. He loves to eat, meaning eating good food and in large quantities, but he expressed that his metabolism is slow. He has to work out to ensure that he doesn’t become chubby. He is self-motivated to exercise, as he does so purely so that he can eat whatever he wants. He also likes seeing the results of his dedication to working out (muscles), which further motivates him to continue implementing exercise into his regular routine. Helping feed others is less important to him, as he believes that there are other organizations that can help feed those in need without being attached to specific individuals.
5. While this woman is passionate about staying healthy and helping provide for others who cannot provide for themselves, she is concerned that there are too many factors that come into play for carrying out a healthy lifestyle. She advocates strongly for an extremely structured approach to living healthily, which includes making exercise a part of her daily routine. She believes one’s routine is the most important part of being healthy and that, while she doesn’t have any use for my solution to the problem of healthy living, she can see how others might use it as a means to establishing their own routine.
Conclusions
Who: There are certain people that, despite having many plenty in common with others that fall within my opportunity, they still fall beyond the boundary. There are a few primary factors that may be attributed to these people that fall outside of the boundary. They include the person’s eating habits, exercise habits, and philanthropic tendencies. Some people don’t wish to or simply don’t know how to count calories, leaving them outside the boundary of this unmet need. Other people are simply already motivated to work out, so, they have no need for further motivation. Lastly of these primary factors, some people find feeding those who suffer from hunger a non-issue or an issue to be solved through alternative methods.
What: There is a point where the need I identified differs from a whole host of other needs. The need is for some kind of service/product that encourages and teaches people to eat right and exercise. Its aims are purely for healthy living and using people’s philanthropic nature to achieve health goals. It is not a simple fitness tracker or something that will fundamentally change a person’s view on health.
Why: The underlying cause of the outsiders’ need being different from the people who are inside the boundary is because of motivation and pre-existing habits. People who value living healthily and have already formed a routine to achieve that goal have no need for an outside service. Additionally, some people do not wish to change their eating habits to fit into the mold of what someone else tells them is healthy. People who are happy with how they are in terms of health will not seek greater improvement.
Having received some incredibly helpful feedback regarding my solution to said problem, I have ironed out some details to my solution. With regards to concerns about the motivation aspect of the app, turning on push notifications would be encouraged and even incentivized to bolster motivation beyond the knowledge of another person relying on the user to be able to have food to eat. Depending on the user’s personal preferences, notifications with either positive or negative connotations could be pushed. Some people respond better to positive reinforcement and others are more motivated when they’re feeling attacked. Both options may be available to maximize the effectiveness of motivating potential customers.
Now, the main takeaways from the interviews…
1. As a young woman who rarely eats processed foods and primarily eats food that she cooks, she finds it difficult and unnecessary to count calories. She avoids eating out to save money, so, that too makes counting calories more difficult. In addition to that, she can eat however much she wants and not gain weight. Counting calories has no appeal to her, especially given how complicated it appears to her. She does, however, want to get more into shape. While she frequently considers working out, she always ends up not following through, as she is happy enough with her own body and not motivated enough to improve. She said that while she likes the idea of being able to provide meals to those who need them by exercising, she would rather have a more direct connection to those people to better feel the effects of her good-doing.
2. Also a person who eats mostly foods that he makes himself, this man sees counting calories as a hassle. He values his health very highly; however, he is already addicted to working out, lacking need for outside motivation. He believes that once people get working out into their weekly or daily routine, they will, too, become addicted to working out. He believes intrinsic motivation is vastly more important than any extrinsic motivation when it comes to one’s own health.
3. This young woman is completely against exercise. She likes to feel good about how she looks, but determines how she feels about herself more based on what she eats rather than if she worked out or not. She simply expressed that exercise is not something that she can or is willing to do. She looks only at what she eats and how she looks as a determinant of how healthy she is. She has nothing against counting calories, but prefers to judge the quality of the food she eats based off of how it interacts with her body. She is severely lactose-intolerant and doesn’t handle all foods that well. She is, however, extremely interested in the philanthropic aspects of the solution to the problem she doesn’t see herself as having. She would love to help feed the undernourished, as long as it doesn’t require her to exercise.
4. As a young man who has a history of large weight fluctuations (from wrestling in high school), this young man uses exercise as a means to regulate and maintain a healthy weight. He loves to eat, meaning eating good food and in large quantities, but he expressed that his metabolism is slow. He has to work out to ensure that he doesn’t become chubby. He is self-motivated to exercise, as he does so purely so that he can eat whatever he wants. He also likes seeing the results of his dedication to working out (muscles), which further motivates him to continue implementing exercise into his regular routine. Helping feed others is less important to him, as he believes that there are other organizations that can help feed those in need without being attached to specific individuals.
5. While this woman is passionate about staying healthy and helping provide for others who cannot provide for themselves, she is concerned that there are too many factors that come into play for carrying out a healthy lifestyle. She advocates strongly for an extremely structured approach to living healthily, which includes making exercise a part of her daily routine. She believes one’s routine is the most important part of being healthy and that, while she doesn’t have any use for my solution to the problem of healthy living, she can see how others might use it as a means to establishing their own routine.
Conclusions
Who: There are certain people that, despite having many plenty in common with others that fall within my opportunity, they still fall beyond the boundary. There are a few primary factors that may be attributed to these people that fall outside of the boundary. They include the person’s eating habits, exercise habits, and philanthropic tendencies. Some people don’t wish to or simply don’t know how to count calories, leaving them outside the boundary of this unmet need. Other people are simply already motivated to work out, so, they have no need for further motivation. Lastly of these primary factors, some people find feeding those who suffer from hunger a non-issue or an issue to be solved through alternative methods.
What: There is a point where the need I identified differs from a whole host of other needs. The need is for some kind of service/product that encourages and teaches people to eat right and exercise. Its aims are purely for healthy living and using people’s philanthropic nature to achieve health goals. It is not a simple fitness tracker or something that will fundamentally change a person’s view on health.
Why: The underlying cause of the outsiders’ need being different from the people who are inside the boundary is because of motivation and pre-existing habits. People who value living healthily and have already formed a routine to achieve that goal have no need for an outside service. Additionally, some people do not wish to change their eating habits to fit into the mold of what someone else tells them is healthy. People who are happy with how they are in terms of health will not seek greater improvement.
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Inside the boundary
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Outside the boundary
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Who is in
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Unmotivated
people who want to live more healthily, but do not know how to do so
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People who are
uneducated in terms of how to live healthily
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They are
willing to make changes to their daily routines
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They wish to
help others while bettering themselves
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Who is not
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People who are
already motivated to lead a healthy lifestyle
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People who do
not wish to change their current lifestyle
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They are set
in their ways or simply happy with where they are right now
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What the need is
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An outside
motivational force that encourages healthy eating habits and activity
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A method to
helping others in need
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What the need is not
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A simple
fitness tracker/calorie counter with no other purpose
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A means to
inform people of the importance of health in today’s day and age
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Why the need exists
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Health is at
the forefront of many people’s minds
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People require
a means to learn about and execute physically healthy habits
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Alternative explanations
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Healthy living
is much more complicated than finding motivation and eating and exercising
properly
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People’s
values vary with regards to health and helping others
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